Arc + H
Arc + H is an experimental work we made to amplify our knowledge and familiarity with the architectural industry. We did research, strategy, copywriting, and design.
The goal was to create simple but bold visuals, providing a navigation flow that is easy and straightforward — one that makes end-users find what they want with just a few clicks —.
We did this project as if it was a real business, meaning that we considered the core aspects of a website for a prominent architecture firm. We have analyzed what is specified and how companies like Gensler, Foster + Partners, SmithGroup, CannonDesign, and Perkins & Will present their information.