Fender MB

About
Fender MB
Not Official
Experimental
Storytelling
Services
Research
Strategy
Copywriting
Design
Anyone passionate about guitars knows the Fender Master Builders, but only a few know their history and impact.
This project was created with this goal in mind, which is to make guitar players aware of the Fender Master Builders' importance to Fender. We did research, strategy, copywriting, and design, basing ourselves mainly on the reference below.
Custom Shop Founders Design 30th Anniversary Documentary




















— This is an experimental project made for research and educational purposes
We did this project as if it was real, meaning that we have set targets and ideas considering the end-goal companies may have regarding a storytelling website — usually to create some kind of awareness —.